EA Sports faces licensing obstacles in new college football game

EA Sports is facing a lawsuit filed by The Brandr Group over its attempts to license players for its upcoming football game.

The Brandr Group is responsible for negotiating group licensing contracts for 54 NCAA Division I schools. The lawsuit alleges EA is attempting to go behind the group’s back via an opt-in in payment model for players.

This is yet another obstacle for the video game company around the game that had to be shelved for similar reasons years ago.

Earlier in the month the College Football Players Association called on players to reject the deal offered by EA claiming it was too little. Especially compared to EA’s NFL game, Madden.

“All current players should boycott this deal ,” CFBPA vice president Justin Falcinell said in an interview with On3. “It is an opt-in deal, and they should not opt into it. It is just a ridiculously low amount of money, given the context and the hype that surrounds this game. When we first heard the number, we’re like, ‘Alright, that sounds low. Let’s go figure out if it is low.’ And started talking to guys, talked to some of my friends, some guys who are still playing in the NFL. ‘So, what are NFL players getting paid for Madden?’ And the numbers we were given were from 2019, it was disclosed that they got, I think, about $17,000. And then a current NFL player told us that he got a check for $28,000 this year for Madden.”

EA is currently targeting a release for the game around the summer of 2024.

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